Juventus Football Club has announced a new partnership with Zonda, a cryptocurrency exchange, which will see the company become the club’s official crypto exchange partner and feature on the team’s sleeve. The collaboration was confirmed through social media posts from both parties, with the hashtag #ad indicating a promotional agreement.
The deal marks a significant step for Juventus in embracing the digital currency market, as Zonda’s branding will now be prominently displayed on the players’ kit during matches. This partnership aligns with the growing trend of cryptocurrency companies investing in football sponsorships to increase their visibility and connect with a global audience.
As the official crypto exchange partner, Zonda is set to benefit from a range of marketing rights and opportunities to engage with Juventus fans worldwide. The financial terms and duration of the partnership have not been disclosed.